ProCROSS is the best proven crossbreeding programme in the world. ProCROSS is a three-breed rotational crossbreeding system where VikingRed, VikingHolstein and Coopex Montbéliarde bulls are used. ProCROSS is used in many high-yielding herds in the U.S., Italy, the Netherlands, Spain, Germany, Portugal, the UK and other countries.

The combination of VikingRed, Coopex Montbéliarde and VikingHolstein has proved to be the most profitable cross. The three breeds combine and compensate their strong and weak points very well. On top of that, you get the benefits of heterosis.

ProCROSS is easy to manage, you do not need to worry about inbreeding. The only thing to remember when choosing bulls is that you use the best bulls available within the breed.


Are you struggling with poor fertility and health in your dairy herd? Would you like to improve lifetime production in your herd and, at the same time, have fewer problems with your cows? 

Crossbreeding can offer a solution to these issues.

Why ProCROSS? 

Using the best breeds and the best bulls in these breeds is essential for successful crossbreeding in intensive systems. A crossbreeding programme needs to be well planned and organized to produce benefits. ProCROSS is the combination of three unrelated, high-producing and very competitive breeds, all with efficient breed improvement programmes. On top of that, you also get the benefits of heterosis. Heterosis is an extra benefit on top of the parent average. 

How to get started with ProCROSS?

The first step is to decide on a strategy, then select your local distributor and make a plan. After that, it is crucial to stick to the plan because it takes time and patience to see the results. 

Customer Cases

Read what our satisfied ProCROSS customers have to say about using ProCROSS and what kind of results it has brought them. 

Download a starter guide to ProCROSS